NEW YORK COMPRESSION PLUGIN – A small solution for a big sound!
In the 1990s people began talking about a certain ‘New York sound’, pioneered by some of the big-name mixers and producers in the city. The NY sound was heavyweight and powerful, yet full of musical dynamics.
It took us a lot of research to find out exactly how they did it. (There’s more to it than simple parallel compression). But when we thought we had it right, we put all our research into the simplest plugin we could imagine.
I Heart NY duplicates your audio and treats it with heavy compression, EQ and a bunch of non-linear magic.
Since the release of I Heart NY, we’ve developed Parallel Aggressor, a big brother built on the same principle — but with an added saturation engine and even more features.
Under the hood.
The ‘Spank’ knob may look basic on the surface. But it controls a complex algorithm developed to fire-up whatever you throw at it. ‘Spank’ offers a mix of punchy, yet transparent, high-ratio compression, a bit of EQ and an adaptive low-end preservation filter for extra fullness.
The signal flow has been designed to add its own unique flavor to your tracks, bringing together qualities from both analog and digital compressors. Whether you want to recreate the thunderous drum sound of 1990s rock bangers – a ‘NYC Compression’ favorite! – or bring your pop vocals all the way to the front, the ‘Spank’ knob has got you covered.
● Parallel bus hosted inside the plugin for an ultra-simple workflow
● Purpose-designed compression algorithm with an addictive punch
● EQ-curve and adaptive side-chain filtering under the hood for extra tone-shaping
● Can be used as a normal insert compressor by engaging the ‘solo’ button
I HEART NY VIDEO REVIEWS
“Like a true New Yorker, this plugin gets straight to the point by adding in-your-face character and punch. So don’t be surprised if you end up puttin I Heart NY across multiple tracks in your Mix.”